Technological Imaginary Masterclasses

Pre-registration for Cinekid MediaLab Academy is now open.

UPDATE: Just a few spots left in the masterclasses. Please register a.s.a.p.!

The Technological Imaginary Masterclasses offer you a truly inspiring afternoon moderated by Opeyemi Olukemi:

How can we apply new technologies within our line of work?
Why are interactive works so stimulating and inspiring?

What alternatives are there to PC or phone gaming?
What can be the future of film and television?

Cinekid for Professionals cordially invites you to pre-register for one of our four MediaLab Academy Masterclasses. Get your hands dirty, get taught by new media experts and experience the artistic new media research practice first-hand in multidisciplinary teams! PLACES ARE LIMITED: each Masterclass only allows for 10 participants.



- Masterclass: 14:00 hr - 17:00 hr
- Presentations and drinks: 17:00 hr - 18:00 hr

Price: 60 per person.

Pre-registration via
Please state your full name, company, field of expertise, as well as your possible Masterclass preference.

OPEN REGISTRATION CLOSES ON 10 SEPTEMBER 2015. The selected participants will be notified by the 15th of September.




For over 10 years Cinekid has presented new and innovative technologies in interactive art and media projects at the Cinekid MediaLab. This digital playground offers our young audience a chance to become hands-on and to try out and experience these new technologies and interactive media projects. Cinekid is proud to have become an important platform for the media arts and for showing a new kind of learning and playing which goes beyond the traditional media consumption.

Last year Cinekid for Professionals presented the use of new creative technologies in multidisciplinary research and art practices at the first Cinekid New Media Conference. These research and artistic practices often result in serendipities, extraordinary cross-medial discoveries, developments and collaborations. Cinekid for Professionals was proud to give a stage to prominent artists and new media practitioners like Zach Lieberman, Golan Levin, Chris Sugrue, Lab 212 and Anna Dumitriu. Not only as speakers at the conference, but also as makers of three works commissioned by Cinekid and presented at the MediaLab.

As a follow-up to last year’s presentations of already existing projects Cinekid wishes to bring together a wide range of professionals, familiar or not with such research and art practices. Creatives from different backgrounds (film, television, animation and new media) will form four small interdisciplinary teams that will participate in one of four Masterclasses resulting in new ideas, new insights, new formats, discoveries and serendipities.

New media, interactive technologies, new concepts and unusual collaborations are applied in order to encourage new ideas and stories. The masterclasses will be inspiring, fun and open up new possibilities and working strategies to the participants: new technologies as Lego for the mind.


Each masterclass will start “virtually” 4 weeks before the festival with an introductory mailing acquainting the participants with the basic principles of the Masterclass topic as well as one or more basic assignments.

During the Masterclass day, and supervised by the respective coaches as well as moderator Opeyemi Olukemi, the participants will work on their idea or concept.

This will be followed by short presentations of the masterclass outcomes within the “Future of Industry” programme, accompanied by drinks and fingerfood.


1. Social hacking, by Kyle McDonald and Lauren McCarthy:

In this masterclass we will be looking at how structures and systems of social interactions, identity and self-representation can be de-/re-constructed through technology. Kyle and Lauren will work on expanding people’s ideas about interaction and how they can use new platforms and technologies to affect interactions.

2. PLAY, by Zuraida Buter & Adriaan de Jongh

“Gaming” is mostly still seen as playing a first person shooter or platform game on your pc or smart phone and being addictive and numbing. However, the akin term “playing” has a more traditional connotation, related to physical and communal spaces which can stimulate the imagination. In this session digital gaming will be connected to a more physical form of play, in order to foster creativity and design.

3. Responsive Memories with Touchboard, by School of Machines, Making & Make-believe & Bare Conductive.

Coaches Matt Johnson (Bare Conductive) and Rachel Uwa (School of MA) will work with the participants on linking self-reflection, personal memories, and interactivity in the physical space using the Touchboard technology, a piece of hardware that can change the world around you by turning almost any material or surface into a sensor. Based on assignments, participants will embody their memories and arrive prepared to create a combined interactive and (musical) memory collage.

4. Minecraft, by Adam Clarke

What is the magic of Minecraft? Why is Minecraft the preferred space to be, to play in, and to build for more than 70 million users all over the world, most of them children? What makes this surreal space so authentic for its audience? In this Masterclass participants are invited to have a go, to play and build under the watchful eye of coach Adam Clarke and his online collaborators.


Moderator & coaches

Moderator Opeyemi Olukemi
has managed the TFI (Tribeca Film Institute) New Media Fund since 2011 and expanded the Interactive department to include TFI Interactive, a day-long immersion into the world of digital storytelling, Interactive Playground, an arena showcasing immersive technologies and projects, Tribeca Sandbox, an interactive resource report, and Tribeca Hacks, a creative incubator, which mentors storytellers and technologists into creating interactive prototypes.

Lauren McCarthy (US) is an artist and programmer. She is full-time faculty at NYU ITP, and recently a resident at CMU STUDIO for Creative Inquiry and Eyebeam. Lauren has worked on installations for the London Eye, North Carolina Museum of Natural Sciences, IBM, US Holocaust Memorial Museum, Metropolitan Museum of Art, and Thomas Jefferson’ s home at Monticello.

Kyle McDonald (US) is an artist who works in the open with code. He is a contributor to arts-engineering toolkits like openFrameworks and builds tools that allow artists to use new algorithms in creative ways. Kyle is a member of F.A.T. Lab, community manager for openFrameworks, adjunct professor at ITP and has been a resident at Carnegie Mellow and YCAM in Japan.

Adriaan de Jongh (NL) makes games and likes prototyping and playtesting. He is best known for Fingle en Bounden. He is interested in unusual interaction between people and devices and his work revolves around connecting people: making them play together and with each other.

Zuraida Buter (NL) has been involved in the games industry for many years in different guises. She believes in the intermix of on- and offline communities to stimulate creativity and collaboration. Her focus is on creating platforms of opportunities for and within the play- and game development community.

Rachel Uwa
is the founder of School of Machines, Making & Make-Believe. Based in Berlin Rachel is dedicated to the imaginative and non-sensical exploration of art, technology, and human connection. She is passionate about interactivity and storytelling. With her School of MA she creates new experimental formats for learning.

Matt Johnson
is one of the founders of Bare Conductive, a company that operates at the intersection of design, technology and material innovation. Bare Conductive manufactures a suite of technologies that connect any surface, object or space to the digital world.

Adam Clarke is an artist who uses Minecraft, games, traditional art and technology to inspire and entertain, working globally with institutions, museums, schools and companies to find ground breaking ways to interact with a young gamers. He recently worked with Tate on Tate Worlds, a recreation of part of the Tate collection in Minecraft.