Cinekid for Professionals announces the first Steering Committee for the 2010 Junior Cross Media Market. The newly-formed seven member committee includes: Jeff Gomez, CEO at Starlight Runner Entertainment (USA), Brenda Bisner, Licensing Director at Cookie Jar Entertainment (USA), Andrew Kerr, Executive Director, Consumer Products & Marketing International at Classic Media (USA), Rebecca Denton, Senior Producer EMEA at Turner Broadcasting/Cartoon Network (UK), Alessandro Traverso, VP of Commercial Development at HIT Entertainment (UK), Lou Murrin-Honore, Youth Director at Turner Broadcasting/Cartoon Network (FR) and Justine Bannister, Head of International Sales at TV Loonland (UK/FR).

The main goals for the Steering Committee include connecting Cinekid's Junior Cross Media Market team with the most innovative producers of transmedia content in the kids space and also focusing on new trends within the industry relating to the future of cross media. The committee meets every year prior to the Junior Cross Media Market in The Netherlands. In 2010 the Junior Cross Media Market is seeking additional committee participation from CBBC and Disney.

The Junior Cross Media Market is part of Cinekid for Professionals which is held yearly in Amsterdam during the month of October. The market brings together producers of transmedia content with international financiers and co-producers, including broadcasters, networks and entertainment companies.

Cinekid for Professionals is a four-day event (26-29 October) held during the nine-day Cinekid Festival in Amsterdam. Cinekid for Professionals brings together more than 300 carefully selected key persons and international experts to discuss new developments in children’s media and to exchange experiences. It aims to encourage and promote the production of film, television, cross-media and multi-media productions for children internationally. The framework that Cinekid provides for this process includes three co-production markets, namely the Junior Film Market, the Junior Television Market, the Junior Cross Media Market as well as the ScreeningClub, seminars, expert meetings and master classes.