Transmedia: Creative Development and Production Models

Date: 22 October 2009, 14.00-17:15 hrs

Location: Ketelhuis 1

Language: English

Entrance: 15 euro (students 10 euro)

Make reservations via +31 20 62 05 230 or via internet. 

These days no film or television series is launched without accompanying web content and game: crossmedia participation is an absolute must. But how do you develop productions in which the specific strength of each media is used in order to best convey a specific part of the story? This seminar focuses on transmedia storytelling as a new media form. 

If you want to retain the attention of a young audience, then you have to use TV, film, the web, games and maybe even radio and print to ensure a successful result. And you have to provide children with an opportunity to actively participate. By allowing them to influence the story, for example, or create additional content. That this relatively new approach confronts makers with a whole range of new issues is hardly surprising. Cinekid has assembled a panel of prominent experts who will cover three important elements in creating successful transmedia projects: scriptwriting, production models and continuing management (the phase following launch).

Moderator:	Ian Ginn (Netherlands)
	Ian Ginn is a creative producer, writer, and educationalist. Currently developing two transmedia projects, he has produced interactive media, feature films (Erik of het klein insectenboek, Johan, Mon Ange), and television drama (Meiden van de Wit, Van Speijk), and co-led innovation projects for leading media and technology corporations. Ginn is supporting the University of Applied Sciences in Amsterdam in implementing a transmedia educational track including an applied research lab.
Speaker:	Jeff Gomez (US)
	Jeff Gomez is CEO of Starlight Runner Entertainment and will focus on the management of a project after its launch. Gomez worked on Hot Wheels for toy producer Mattel, Disney's Pirates of the Carribean and Microsoft's Halo.
Speaker:	Hazel Grian (Great Britain)
	Hazel Grian will talk about script writing for transmedia projects. Grian is writer and developer of Alternate Reality Games and one of the lead writers on the online youth soap Kate Modern. She is a multi-talent with experience in film, theatre, radio and design.
Speaker:	Marc Goodchild (Great Britain)
	Marc Goodchild is Head of Interactive and On-Demand at Chrildren's BBC and is responsible for the interactive media at Cbeebies and CBBC. During the seminar he will focus on production models.
Speaker:	Ida Brinck-Lund (Denmark)
	Ida Brinck-Lund, Managing Director of Art of Crime, is one of the developers of Crimeville, a yet to be launched transmedia project for children between 6 and 12.
Speaker:	Gemma Derksen (Netherlands)
	Gemma Derksen is Head of Drama at NCRV. She is one of the developers of the successful teen soap SpangaS. The feature film based on the series, SpangaS on Survival will be screened at Cinekid.